Snoogg has been selling products on Amazon.in since 2002, practically from the moment Amazon entered the Indian market. We also have a long history of selling on Amazon.com and Amazon.co.uk. Over the years, we've noticed that Amazon frequently adjusts its seller product visibility. Now, in the age of artificial intelligence, we've observed that Amazon's algorithm, often referred to as A9, plays a crucial role. This complex system determines which products appear in search results and their ranking. While the precise workings of A9 are confidential, Amazon has disclosed some of the key factors that impact product visibility's

How Amazon's Algorithm Works

A9 primarily focuses on two things:

• Relevance: How relevant is your product to the customer's search query?
• Performance: How well does your product sell?

To determine relevance, A9 considers various factors, including:

• Keywords: Do the keywords in your product title, description, and backend match the customer's search terms?
• Product Information: Is your product listing complete and accurate? Does it have high-quality images and detailed descriptions?

To assess performance, A9 looks at metrics such as:

• Sales Velocity: How quickly is your product selling?
• Conversion Rate: What percentage of customers who view your product listing actually make a purchase?
• Click-Through Rate (CTR): How often do customers click on your product listing in search results?
• Customer Reviews: What are customers saying about your product? Positive reviews can boost your ranking.

Other Ways to Increase VisibilityYou're already aware of some common strategies, but here are some additional ways to increase your ASIN's visibility on Amazon:

• Optimize Your Product Listing: This is crucial. Make sure your product title, description, and bullet points are clear, concise, and keyword-rich. Use high-quality images that showcase your product from different angles.
• Improve Your Product Content: A+ Content (for Brand Registered sellers) or Enhanced Brand Content (EBC) allows you to add more visual and engaging content to your product listings, which can improve conversion rates and visibility.
• Get More Reviews: Encourage satisfied customers to leave reviews. Positive reviews can significantly impact your product's ranking.
• Run Promotions: Offering discounts or promotions can increase your sales velocity and attract more customers to your product.
• Use Social Media: Promote your products on social media platforms to drive traffic to your Amazon listings.
• Consider Off-Amazon Advertising: While you mentioned sponsored ads, explore other advertising options like display ads or video ads to reach a wider audience.
• Manage Your Inventory: Ensure you have enough stock to meet demand. Running out of stock can negatively impact your product's ranking.
• Provide Excellent Customer Service: Respond to customer inquiries promptly and resolve any issues efficiently. Positive customer experiences can lead to better reviews and increased visibility.
• Monitor Your Performance: Track your product's performance metrics regularly and make adjustments to your strategy as needed.

Remember that Amazon's algorithm is constantly evolving, so it's essential to stay updated on the latest best practices and adapt your strategy accordingly.